Google Ads management

Leads month one, not month six.

Specialist Google Ads management for Australian service businesses and consumer brands. We know which keywords convert, how to structure campaigns for maximum ROI, and how to stop wasting spend on the wrong clicks.

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Google Ads

Leads over time

View Report

$ AVG. 320% ROI ★

We're experts
in ads

Why most Google Ads spend gets wasted

The reason your last agency failed.

✕ Broad keywords burning budget on the wrong searches

✕ No negative keywords filtering out irrelevant clicks

✕ Sending paid traffic straight to the homepage

✕ No conversion tracking so nobody knows what's working

How we run Google Ads

Built for leads, not impressions.

01

Specialist keyword strategy

We know which keywords convert for your industry. Emergency vs scheduled work. High-margin vs low-margin services. The bid map is industry-specific, not template-driven.

Why it works: generic agencies bid on the cheapest keyword. Specialists bid on the highest-margin work, even when the click costs more, because the LTV is higher.

02

Conversion-built landing pages

Every campaign points at a dedicated landing page, never the homepage. Clear offer, single CTA, tracked phone number, real photos. We build them as part of onboarding.

Why it works: homepage conversion is typically 1-2%. A dedicated landing page hits 5-12%. Same traffic, 3-6x the leads.

03

Full conversion tracking

Call tracking, form tracking, GA4 events, ad-platform conversions. Every enquiry is attributed back to a campaign, ad group, keyword, and device. No guessing what works.

Why it works: without tracking, you're scaling guesses. With tracking, you're scaling the campaigns that produce revenue.

04

Weekly optimisation, never set-and-forget

Daily monitoring, weekly bid adjustments, monthly creative refreshes. Search terms reviewed, negatives added, audiences refined. Continuous improvement, not auto-pilot.

Why it works: Google Ads compounds. Every weekly cycle, CPL drops and conversion rate climbs. Set-and-forget accounts plateau at month 3.

Recent client wins

Real Google Ads numbers.

+137%

Conversion lift (legal)

$12

Cost per enquiry (legal)

3.3×

Impression share (legal)

25+

Month 1 leads (trades)

$13.32

Cost per click (trades)

+939%

Website visitors (trades)

All numbers from live Google Ads accounts. Full case studies here.

What's included

Everything you need to win on Google.

Keyword research

Industry-specific keyword maps. We know which terms produce leads vs which just burn budget. Negative-keyword libraries built per industry.

Campaign management

Search, Performance Max, Local Service Ads, and Display where it makes sense. Structured around your highest-margin services.

Ad copy & extensions

Headlines that match search intent, sitelinks to your highest-converting pages, call extensions, location extensions, structured snippets.

Landing pages

Dedicated, conversion-built landing pages. Not your homepage. Clear offer, single CTA, real photos, tracked phone numbers.

Conversion tracking

Call tracking, form tracking, GA4 events, server-side conversions. Every enquiry attributed back to the keyword that produced it.

Monthly reporting

Plain-English reports tied to leads, jobs, and revenue. Not impressions and CTR. You see what's working and what's next.

Our process

How we get you live in 14 days.

01

Audit & strategy

Account audit, competitor analysis, keyword map, and the campaign plan. Days 1-3.

02

Build & launch

Campaigns built, landing pages shipped, tracking installed. Live by day 14.

03

First leads

First leads typically inside month one. Refinement starts immediately on what's working.

04

Optimise & scale

Weekly cycles compounding CPL down and conversion rate up. Month 2-3 is where Google Ads gets really good.

Industries we run Google Ads for

Specialist across the board.

Plumbers Electricians Builders Painters Carpenters Roofers Mechanics Landscapers Lawyers Accountants Dentists All industries →

Common questions

What clients ask about Google Ads.

How much should I spend on Google Ads?

It really depends. Three things drive the right number: your location (CPCs vary 5-10x between major-city and regional markets), your competition (how many other specialists are bidding on your terms), and your account setup (a properly built account converts 3-5x better than a poor one). We give a real recommendation in the free marketing review based on your specific business, not a generic range.

How quickly will I see results?

First leads typically inside month one. It takes 2-3 months of optimisation to reach peak performance. Month one is "are leads coming and are they the right ones?". Month 3 onwards is where CPL really drops and the account compounds.

How do I know the leads are coming from Google Ads?

We set up complete conversion tracking: dynamic call tracking (you get a unique number per campaign), form tracking, GA4 events, and server-side conversions. Every enquiry is attributed back to the campaign, ad group, keyword, and device that produced it.

What if my competitor clicks my ads?

Google has fraud detection built in and we add additional protections (IP exclusions, geographic targeting, audience exclusions). Click fraud is rarely a meaningful issue for service businesses, but we monitor and refund when it happens.

Will I be locked into a contract?

No. Month-to-month, no lock-in. We believe the only thing that holds a client is the work, not the contract.

Do you use AI / Performance Max?

Selectively. Performance Max is brilliant for retail brands with strong creative and feeds. It's often the wrong choice for service businesses where Search campaigns give more control. We pick the campaign type based on your business, not what Google's selling that quarter.

What happens to my account if I leave?

It's your account. You own it. All campaigns, conversion tracking, audiences, and historical data stay with you. We just hand back access.

Can you take over a campaign I already have running?

Yes. We start with a full audit of the existing account. If it's working, we optimise. If it's not, we rebuild. Either way you keep your account, your history, and your data.

no pressure, just a chat

Ready for Google Ads that actually work?

Get a free marketing review. We'll audit your current account (or sketch out a plan if you don't have one) and tell you honestly what kind of results to expect.