Marketing for Electricians

Gold Coast Electrician marketing agency.

Get more electrical jobs without relying on word of mouth or hipages. We help electricians dominate Google and fill their calendars.

Let's have a chat See how we help
★★★★★ 30+ tradies we work with
The problem

Tired of fighting for every job?

You're qualified, insured, ready to work. So why is it so hard to keep a steady stream of jobs coming in?

✕ Paying too much for leads that go nowhere
✕ Competing with 10 other sparkies on every quote
✕ Website sitting there doing nothing
✕ No time to figure out marketing
Our approach

How we get electricians more work.

01

Google Ads that actually convert

We don't bid on generic "electrician" terms. We target high-margin job queries: EV charger installs, switchboard upgrades, solar inverter repair, commercial fitouts. Residential vs commercial gets separate campaigns because the lead value differs 5-10x.

Why it works for sparkies: commercial fit-out clients pay $5K-$50K per job. Residential breakdowns are volume. Different campaigns, different budgets, different landing pages.
02

SEO that builds long-term leads

Show up in the map pack for "electrician near me" searches. We rebuild your Google Business Profile, deploy LocalBusiness + Service schema, build citations, and run a review velocity workflow.

Why it works for sparkies: the 3 local pack results capture roughly 70% of "electrician near me" clicks. Most electricians haven't optimised their GBP. Fastest channel to dominate.
03

A website that sells

Fast, professional, with clear calls to action. We build sites that match how your customers actually decide. Photos of completed work, certifications visible, click-to-call buttons prominent on mobile, transparent service area.

Why it works for sparkies: homeowners check 3-5 sparkies before calling. Your site needs to win on trust signals (years in business, licenses, reviews) within 5 seconds of landing.
04

Content that builds trust

Project showcases, EV charger install guides, switchboard upgrade explainers. Content positions you as the expert before the prospect even calls.

Why it works for sparkies: EV chargers and solar are growing fast. Being "the electrician who explains EV chargers properly" wins you the high-margin work everyone else is fumbling.
★ Built for the trades

Stop chasing leads. Start booking jobs.

every sparkie who's done with hipages
Results for tradies

Real numbers from tradies we work with.

25+
Fresh leads in month one
+939%
Website visitors lifted
$13.32
Avg cost per click

Real numbers from a Gold Coast trade client. Results vary. Based on each client's unique situation and strategy.

Real client results

How a Gold Coast electrician got 25+ leads in month one.

Case study · Electrician

From templated website with zero leads, to 25+ enquiries in month one.

A Gold Coast electrician came to us with a templated website, no Google Ads, and inconsistent branding across social media. Within four weeks of launch (new website, targeted Meta + Google campaigns, optimised Google Business Profile), they were booking real jobs from cold traffic.

25+
Fresh leads (month 1)
$13.32
Cost per click
+939%
Website visitors
+160%
GBP profile views
Solar specialist case study

Nergy Electrical (off-grid solar specialists).

Case study · Solar electrician

Brand transformation that lifted online presence 3x.

Outdated website without cohesive brand identity. We delivered complete brand transformation: refreshed visual identity, professional website redesign, Google Business Profile optimisation, social media setup with ongoing content creation, plus digital marketing strategy including SEO.

+323%
GBP profile views
+160%
Website visitors (MoM)
68%
Organic engagement
12K+
Monthly social views
"CLIQE has hugely improved our style and we absolutely love it. A fresh website, new socials, they ran all the technical stuff for us and helped us with all of our marketing strategies. Couldn't recommend them enough."
Darius P, Director, Nergy Electrical
What we market

Services we help you put in front of customers.

From residential breakdowns to commercial fitouts. We target the jobs that pay best.

✓ Residential electrical
✓ Commercial electrical
✓ Emergency callouts
✓ Switchboard upgrades
✓ Ceiling fan installation
✓ Smoke alarm installation
✓ EV charger installation
✓ Solar installations
Where we work

Electricians we work with across the Gold Coast.

We're Gold Coast based and work with electricians across the strip. From emergency callouts in Surfers Paradise to commercial fitouts in Burleigh.

Surfers Paradise Burleigh Heads Robina Coolangatta Southport Broadbeach Mermaid Waters Helensvale Nerang Tweed Heads Mudgeeraba Varsity Lakes Palm Beach Currumbin Tugun

Electrician based outside the Gold Coast? We work with sparkies across QLD, NSW, VIC, NT and Australia-wide.

Common questions

The questions electricians ask us most.

How long until I see results?
Google Ads typically produces first leads inside month one of launch. SEO traction typically shows in months 3-6. Most electricians see meaningful flow within 60-90 days when we run both in parallel.
Do you work with other electricians in my area?
We don't take on directly competing sparkies in the same service area. If you sign on, your suburb cluster is yours. We've turned down clients in the past to honour this.
What if I only want certain types of jobs?
Common. We run separate campaigns for the job types you actually want. EV chargers only? Done. Commercial only? Done. No residential breakdowns? We filter those out at the keyword level.
Should I bid on residential or commercial keywords?
Depends on your business model. Residential breakdowns are higher volume, lower ticket. Commercial fitouts are lower volume, much higher ticket ($5K-$50K per job). We usually recommend both with separate campaigns, but lean into whichever matches your team capacity.
Is solar marketing different from general electrical?
Yes. Solar buyers research for weeks before deciding. The funnel is longer, content-heavier. We run separate campaigns with longer nurture sequences for solar leads. Email + SMS follow-up over 2-4 weeks before they're ready to book.
How much should I spend on marketing per month?
It really depends. Three things drive the right number: your location (CPCs vary 5-10x between major-city and regional markets), your competition (how many other specialists are bidding on your terms), and your account setup (a properly built account converts 3-5x better than a poor one). We give a real recommendation in the free marketing review based on your specific business, not a generic range.
How do you rank me in the local 3-pack?
Primary category change (if needed), service area optimisation, schema markup, citation building, review velocity workflow, weekly GBP posts. Most local pack moves happen within 60-90 days.
What if I'm not on the Gold Coast?
No issue. We work with electricians across Australia. Process is the same, just adapted to your specific service area and competitive landscape.
no pressure, just a chat

Ready to get more electrician jobs?

Book a free 15-minute strategy call. We'll look at your current situation and give you honest advice on what would work.

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