Content That Converts Visitors Into Customers
Most Gold Coast tradies waste money on Google Ads because they're set up wrong. We build campaigns that target the right people in the right suburbs at the right time. No wasted spend - just leads that turn into jobs.
MARKETING MADE SIMPLE
Why Content Is The Foundation of Marketing
Everything in marketing runs on content. Your website needs words. Your social media needs posts. Your ads need copy. Your SEO needs blogs. Without good content, none of your marketing works properly. You can have the best-looking website in the world, but if the words don't connect with customers, it won't generate leads.
The problem is most tradies aren't writers - and they shouldn't have to be. You're great at your trade, not at crafting compelling marketing copy. DIY content often ends up being either too technical (full of industry jargon customers don't understand) or too generic (saying nothing that differentiates you from competitors).
We create content specifically for tradies and local businesses. Copy that speaks to your customers in plain language, answers their questions, builds trust, and gets them to pick up the phone. Content optimised for Google so you actually rank. Regular output so your marketing keeps working without you having to write a word.
Tailor-made services for your business
SEO-Optimised
Every piece of content is written with search in mind. We target the keywords your customers are actually searching for, naturally woven into copy that reads well and ranks well.
Customer-Focused
We write for your customers, not for you. Plain language that answers their questions and addresses their concerns. No jargon, no fluff - just clear content that builds trust.
Consistent Output
Marketing needs fuel. We deliver content consistently - blog posts, social content, email copy - so your marketing machine keeps running without you having to produce it yourself.
Our Process
01
Research
We research your customers, competitors, and the keywords that drive traffic in your industry. We identify what questions people are asking and what content gaps exist.
02
Create
We produce content tailored to your business - in your voice, for your audience. Copy that sounds like you, not like a generic marketing agency.
03
Review
You review drafts and we refine based on your feedback. We make sure everything is accurate to your business before it goes live.
04
Publish
Ongoing management to improve results. We test new audiences, refresh creative, and continuously lower your cost per lead.
What's included
SEO-Optimised Blog Posts
Regular blog posts targeting keywords your customers search for. Educational content that builds trust and helps you rank. Topics based on real search data, not guesswork.
Website Copy
Compelling copy for your website pages - home, about, services, contact. Words that communicate your value and convert visitors into enquiries. Written for humans and optimised for Google.
Photo & Video Coordination
We coordinate content shoots - professional photography and video of your work. Before and afters, action shots, finished projects. Visual content that showcases what you do.
Social Media Content
Captions, graphics, and content ideas for your social platforms. Ready-to-post content that keeps your pages active and engaging without you having to write it yourself.
Monthly Performance Reporting
Newsletters, promotional emails, and automated sequences. Stay in touch with past customers and nurture leads with professional email content that gets opened and read.
Google Business Profile Posts
Regular posts to your GMB profile to keep it active and engaging. Updates, offers, and content that helps you stand out in local search results.
Marketing built for trades
Industries We Specialise In
FAQs
Wondering what kind of content your business needs? Here's what most tradies and small business owners ask.
What kind of content do you create?
Website copy, blog posts, social media content, email newsletters, Google Business Profile posts, and we can coordinate photo/video shoots. Whatever content your marketing needs.
How do you know what to write about?
We research what your customers are searching for using SEO tools and analyse what questions they commonly ask. We also look at what competitors are ranking for. Everything is data-driven.
How often do you deliver content?
Depends on your package and goals. Typically 2-4 blog posts per month plus social content. We'll agree on a schedule and stick to it consistently.
Do I need to be involved?
Minimal involvement required. We'll need an initial call to understand your business, then quick reviews of drafts. We make it as hands-off as possible while ensuring accuracy.
Can you match my voice and style?
Yes, that's the goal. We spend time understanding how you talk about your business and write in that voice. Your content should sound like you, not like a marketing agency.
Do you do photography and video?
We coordinate professional photo and video shoots as part of content packages. We handle the planning, you just need to show up and do your thing. Professional visual content of your actual work.