Free toolbox

Marketing tools we'd actually use.

Free audits, guides, and playbooks built from real work with Australian service businesses and consumer brands. All free, no spam, just useful tools we'd give anyone.

Browse the toolbox Get monthly drops
★★★★★5.0
Reviews on Google
7
Free tools in the toolbox
Free audit

Website checker

Instant audit of your site's speed, SEO, mobile usability, and conversion fundamentals.

2 min · Instant
Guide · Article

The Tradie's Google Ads guide

Everything you need to know about running profitable Google Ads as a tradie.

15 min read
Free guide

Google Business Profile guide

The complete guide to optimising your GBP for local search and Map Pack visibility.

PDF · 10 chapters
All free
for you
Free audits

Audit yourself in 2 minutes.

Free audit

Website checker

Get an instant audit of your site's speed, SEO foundation, mobile usability, conversion setup, and Core Web Vitals.

Run audit
2 minInstant
Free · Visual tool

Site map & gap finder

See every page on your site as a visual map, with arrows showing how they connect. Spot orphan pages, dead-ends, and structural gaps holding your traffic back.

Map my site
30-60 secFree
Guide · PDF

Google Business Profile guide

The highest-leverage local SEO asset. Categories, services, posts, attributes, optimisation checklist.

Download PDF
14 pagesFree
Free guides

In-depth articles on tradie marketing.

Guide · Article

The Tradie's Guide to Google Ads

Everything you need to know about running profitable Google Ads as a tradie.

Read article
15 min readFree
Guide · Article

Local SEO for Tradies

How to dominate local search and get more customers finding you on Google.

Read article
12 min readFree
Guide · Article

Building a Tradie Website That Converts

What your website needs to actually turn visitors into phone calls and enquiries.

Read article
10 min readFree
Guide · Article

Getting More Google Reviews

Practical strategies to get more 5-star reviews from happy customers.

Read article
8 min readFree
★ Toolbox principle

Free stuff that actually works.

all built from real client engagements
Common questions

About the toolbox.

Is everything really free?
Yes. The audits, calculators, and downloadable guides are all free. Some guides ask for an email so we can keep you in the loop on new releases, but you're never billed or upsold.
Do I have to be a Cliqe client?
No. The toolbox is built for anyone running a service business or consumer brand in Australia. If you want help applying any of it, the marketing review is also free.
How often do you release new tools?
Roughly one new audit, calculator, or guide every month. Subscribe to the newsletter and you'll see new tools as they drop.
Can I share these with my team?
Absolutely. Share, distribute, use in training. We only ask that you keep the Cliqe attribution on the PDFs.
What if my audit shows problems?
Most audits surface 5-15 fixable issues. Most are DIY. The audit explains what to fix, why it matters, and how. If something needs deeper work, the marketing review is where we'd talk about it.
Are these guides up-to-date?
Updated quarterly. Marketing changes fast. We refresh guides every 3 months and date-stamp the latest version. Old versions are removed so you can't get out-of-date advice.
no pressure, just a chat

Need help applying any of this?

Get a free marketing review. We'll look at your business, your current marketing, and tell you honestly what to do first.

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