Marketing for Plumbers

Gold Coast Plumber marketing agency.

Stop competing on price with every other plumber on hipages. We help plumbers build a steady stream of direct leads.

Let's have a chat See how we help
★★★★★ 30+ tradies we work with
The problem

Sick of the lead site race to the bottom?

You're a skilled plumber, but you're stuck fighting for scraps on lead sites where the cheapest quote wins.

✕ hipages leads going to 5 other plumbers
✕ Customers only care about price
✕ No online presence to speak of
✕ Feast or famine job flow
Our approach

How we get plumbers more work.

01

Google Ads for emergency and planned work

Blocked drains at 10pm? Hot water systems on the fritz? We get you in front of customers when they're desperate to find a plumber. We don't bid on generic "plumber" terms. We target the high-margin queries that actually win you booked work.

Why it works for plumbers: emergency searches have the highest intent. A booked job pays $300-$2,000. Cost per lead typically $20-$40.
02

Local SEO domination

Show up in the map pack when someone searches "plumber near me." We rebuild your Google Business Profile properly, get citations consistent across the web, deploy LocalBusiness schema, and run a review velocity workflow so your star count grows monthly.

Why it works for plumbers: the top 3 local pack results capture around 70% of clicks for "plumber near me" searches.
03

A website that converts

Fast, professional, with clear calls to action. We build your site around how customers actually decide. Phone-prominent for emergencies, photos of your team, transparent pricing where possible, and trust signals front and centre.

Why it works for plumbers: most plumbing decisions happen in under 5 minutes. Click-to-call buttons and instant SMS follow-up close the 90-second gap that loses 40% of leads.
04

Reputation building

Get more Google reviews and showcase them properly. Social proof is everything in trades. We deploy automated post-job review request workflows, respond to every review (positive and negative), and integrate review carousels onto your website.

Why it works for plumbers: 90% of customers read reviews before calling. Going from 10 to 50 reviews at 4.7+ stars drives both conversion and local pack ranking.
★ Built for the trades

Your phone shouldn't stop ringing.

every good plumber, ever
Results for tradies

Real numbers from tradies we work with.

25+
Fresh leads in month one
+939%
Website visitors lifted
$13.32
Avg cost per click

Real numbers from a Gold Coast trade client. Results vary. Based on each client's unique situation and strategy.

Real client results

How a trades client got 25+ leads in month one.

Case study · Trades client

From templated website with zero leads, to 25+ enquiries in month one.

An adjacent Gold Coast trades client came to us with a templated website, no Google Ads, and zero online lead generation. Within four weeks of launch (new website, targeted ads, optimised Google Business Profile), they were booking real jobs from cold traffic.

25+
Fresh leads (month 1)
$13.32
Cost per click
+939%
Website visitors
+160%
GBP profile views

Results from a real Cliqe trades client (electrical, adjacent vertical). First published plumber case study coming soon.

What we market

Services we help you put in front of customers.

We target customers searching for these plumber services.

✓ Blocked drains
✓ Hot water systems
✓ Gas fitting
✓ Bathroom renovations
✓ Leak detection
✓ Pipe relining
✓ Emergency plumbing
✓ Commercial plumbing
Where we work

Plumbers we work with across the Gold Coast.

We're based on the Gold Coast and work with plumbing businesses across the whole strip. From emergency callouts in Surfers Paradise to bathroom renovation marketing in Burleigh.

Surfers Paradise Burleigh Heads Robina Coolangatta Southport Broadbeach Mermaid Waters Helensvale Nerang Tweed Heads Mudgeeraba Varsity Lakes Palm Beach Currumbin Tugun

Plumber based outside the Gold Coast? We work with plumbing businesses across QLD, NSW, VIC, NT and Australia-wide.

Common questions

The questions plumbers ask us most.

Can you help me get more emergency callouts?
Yes. Emergency callouts are some of the highest-value work for plumbers, and we structure dedicated Google Ads campaigns around emergency-intent keywords like "burst pipe", "blocked drain emergency", "hot water leak". We pair these with always-on bidding and click-to-call ad extensions so customers can reach you instantly. We also build emergency-specific landing pages that prioritise the phone number above everything else.
I already have a website, do I need a new one?
Not necessarily. We audit your current website first and tell you honestly whether it's holding you back or if it just needs tweaks. Most plumbing websites we see have the basics but lack conversion optimisation: missing call buttons, slow load times, no clear pricing transparency, weak service pages. Sometimes a refresh is enough; sometimes a rebuild pays for itself in the first few months.
How do you handle the seasonal slowdowns?
Plumbing has predictable seasonal patterns. Wet season drives drainage work, summer brings more hot water failures, winter pushes heating-related jobs. We build campaigns that flex with these patterns, increasing budget on high-demand months and shifting toward planned-work keywords (renovations, replacements, maintenance) during quieter months.
How much should a plumbing business spend on marketing per month?
It really depends. Three things drive the right number: your location (CPCs vary 5-10x between major-city and regional markets), your competition (how many other specialists are bidding on your terms), and your account setup (a properly built account converts 3-5x better than a poor one). We give a real recommendation in the free marketing review based on your specific business, not a generic range.
Will I rank #1 on Google for "plumber Gold Coast"?
Top 3 of the local pack is realistic within 90 days for most Gold Coast plumbers when we fix the Google Business Profile, deploy schema markup, build reviews, and run targeted local content. #1 in the local pack depends on competition density in your specific service area. We give you an honest assessment in the marketing review before promising anything.
Do you only work with plumbers on the Gold Coast?
No. We work with plumbing businesses Australia-wide. Most clients are in Queensland, NSW, and Victoria, but we've worked with plumbing clients in WA, SA, and the Territories. Our process works regardless of geography. We just adapt the Google Ads targeting and local SEO to your specific service area.
What's the minimum engagement and is there a lock-in?
3-month minimum to allow SEO and Google Business Profile changes time to take effect. After that, no lock-in. Month-to-month based on results. We don't believe in trapping clients into long contracts. Most plumbing clients stay with us for 12+ months because the work is delivering measurable booked jobs.
Do you do work outside of marketing, like website builds?
Yes. We build the websites that convert the leads we generate. Most plumbing client engagements include some web work in month 1: usually a refreshed homepage, dedicated service pages for emergency callouts and planned work, and conversion-focused landing pages for the Google Ads.
no pressure, just a chat

Ready to get more plumber jobs?

Book a free 15-minute strategy call. We'll look at your current situation and give you honest advice on what would work for your plumber business.

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