Our Services

META ADS FOR TRADIES

Facebook and Instagram ads that put your business in front of local homeowners - before they even know they need you.

Let's have a chat

Meta Ads (Facebook and Instagram) let you reach potential customers who aren't actively searching yet. That homeowner scrolling through their feed who's been thinking about a kitchen reno, or the couple who just bought a house and will need an electrician soon.

Unlike Google Ads which target people already searching, Meta Ads build awareness and generate demand. They're especially powerful when combined with great visuals and targeted to the right demographics in your service area.

WHY META ADS WORK FOR TRADIES

Most tradies think Facebook Ads don't work. That's because most tradies run them wrong - boosted posts with no strategy, targeting too broad, and sending traffic to a homepage that doesn't convert.

Done right, Meta Ads are a powerful lead generation channel. You can target homeowners in specific suburbs, filter by age, income, and interests, and serve them ads showcasing your best work. Retargeting lets you follow up with people who've visited your website but didn't call.

The real power is combining Meta Ads with your other channels. Someone sees your ad on Facebook, checks your Google reviews, visits your website, and then calls. Meta Ads are often the first touchpoint in a journey that ends with a new customer.

Why Choose This Service

Tailor-Made Services for Your Business

1

Hyper-Local Targeting

Target homeowners in specific suburbs, postcodes, and demographics. Your ads reach the right people in your exact service area.

2

Build Demand

Reach people before they start searching. Plant the seed so when they need a tradie, your business is already familiar.

3

Powerful Retargeting

Follow up with people who visited your website but didn't call. Stay visible until they're ready to make a decision.

How We Work

Our Process

01

Strategy & Setup

We set up or audit your Meta ad accounts, define your target audiences, and plan campaigns based on your services and service area.

02

Creative Development

We create ad creatives - images, videos, carousels, and copy - designed to stop the scroll and generate genuine interest from local homeowners.

03

Campaign Launch

Campaigns go live targeting your defined audiences. We run multiple ad variations to find what resonates best with your market.

04

Optimise & Scale

We analyse performance daily, kill underperforming ads, scale winners, and continuously refine targeting to lower costs and increase leads.

What's Included

Campaign Strategy

A tailored advertising strategy for your trade and service area. Audience targeting, budget allocation, and campaign structure.

Ad Creative

Professional ad images, video edits, carousel layouts, and compelling ad copy that stops the scroll and drives action.

Audience Building

Custom audiences based on location, demographics, interests, and behaviours. Plus lookalike audiences to find more of your ideal customers.

Retargeting Campaigns

Follow up ads for website visitors and people who've engaged with your content but haven't converted yet.

A/B Testing

We continuously test different creatives, copy, and audiences to find the combinations that deliver the best results at the lowest cost.

Monthly Reporting

Clear reports showing ad spend, leads generated, cost per lead, and campaign performance. No jargon, just results.

Ready to Simplify Your Marketing?

Let's discuss how meta ads management can help grow your trade business. Book a free strategy call - no pressure, just honest advice.

Common Questions

Are Facebook Ads still worth it for tradies?
Yes - when done properly. Most tradies who've tried and failed were boosting posts without strategy. Targeted campaigns with proper creative and landing pages generate consistent leads.
How much should I spend on Meta Ads?
Most tradies see good results starting from $500-$1,000/month in ad spend. We'll recommend a budget based on your area, competition, and goals.
What's the difference between Meta Ads and Google Ads?
Google Ads target people actively searching for a tradie right now. Meta Ads reach people before they search - building awareness and demand. The best results come from using both.
What kind of results can I expect?
Results vary by trade and area, but most tradies see $20-$50 cost per lead from Meta Ads. The key is having the right creative, targeting, and landing page working together.