Meta Ads management

Reach customers before they search.

Specialist Facebook and Instagram ads for Australian service businesses and consumer brands. Build demand, build the brand, and stay in front of the people most likely to buy from you next.

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★★★★★5.0

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30+

Australian businesses trust Cliqe

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The reason your last boost flopped.

✕ Boosted posts with no campaign strategy

✕ Targeting set to "everyone within 50km"

✕ Phone photos that look like everyone else's

✕ No retargeting, no funnel, no second touch

How we run Meta Ads

Demand-building, not just promotion.

01

Creative-first thinking

The creative does the heavy lifting on Meta. We script, shoot, and edit ads built for the platform: thumb-stopping hooks, on-brand visuals, and CTAs that convert.

Why it works: Meta's auction rewards engagement. Better creative means lower CPM, more reach, and cheaper leads. Everything else follows from the creative.

02

Audience layering

Cold audiences (interests, lookalikes, broad) for reach. Warm audiences (engagers, video viewers, page visitors) for consideration. Hot audiences (site visitors, lead-form openers) for conversion. Full funnel, never one-size-fits-all.

Why it works: Meta is a demand-generation platform. Treat every viewer the same and you waste budget. Layer audiences and CPL drops 40-60%.

03

Retargeting that closes

Every visitor, every video viewer, every lead-form open gets a follow-up sequence. Different creative, different offer, different proof point. The follow-up is where the real conversions live.

Why it works: 90% of people who see your ad won't act first time. Retargeting catches them at the next moment they're ready. Cheapest CPL in your whole account.

04

Conversion attribution

Meta Pixel, Conversions API, server-side tracking. Every lead attributed back to campaign, ad set, creative, placement. Apple/iOS 14 changes broke a lot of accounts. We rebuild the tracking properly.

Why it works: without tracking, you're scaling guesses. With it, you scale the creative and audiences that produce revenue.

Recent Meta Ads wins

Real numbers from real campaigns.

+41%

Meta ROAS improvement

+102%

Returning customer orders

+63%

Order growth YoY

-32%

Customer acquisition cost

Numbers from live Meta Ads accounts. Full case studies here.

What's included

Everything you need to win on Meta.

Campaign strategy

Funnel design built around your business: cold acquisition, warm consideration, hot conversion, retention. Each stage gets its own creative and audience strategy.

Ad creative

Static images, carousels, reels, video. We brief, shoot, and edit ads built specifically for Meta. Test new creative every fortnight to keep CPLs dropping.

Audience building

Custom audiences, lookalikes, interest layers, exclusion lists. We build the audience architecture before we build the ads.

Retargeting campaigns

Multi-stage retargeting: site visitors, video viewers, engagers, lead-form openers. Different creative for each stage. Cheapest CPLs in your account.

A/B testing

Weekly creative tests, audience tests, copy tests. We don't guess what works. We test, measure, and scale the winners.

Monthly reporting

Reports tied to leads, sales, and ROAS. Not impressions or reach. You see what's working and what to spend more on.

Our process

How we get you live and learning.

01

Strategy & setup

Pixel install, Conversions API, audience research, creative brief. Days 1-5.

02

Creative development

Shoot, edit, design. First creative batch ready inside two weeks.

03

Campaign launch

Cold campaigns + retargeting live together. Learning phase 7-14 days.

04

Optimise & scale

Weekly creative tests, audience refinement, budget scaling on winners.

Industries we run Meta Ads for

Specialist across the board.

Plumbers Electricians Builders Painters Carpenters Roofers Mechanics Landscapers Lawyers Accountants Dentists All industries →

Common questions

What clients ask about Meta Ads.

Are Facebook Ads still worth it?

Yes, when done properly. Most tradies tried "boosting a post" and got nothing. Real campaigns with proper creative, audience layering, and retargeting still produce some of the cheapest leads on the internet. The reason most fail is the setup, not the platform.

How much should I spend on Meta Ads?

It really depends. Three things drive the right number: your location (CPCs vary 5-10x between major-city and regional markets), your competition (how many other specialists are bidding on your terms), and your account setup (a properly built account converts 3-5x better than a poor one). We give a real recommendation in the free marketing review based on your specific business, not a generic range.

What's the difference between Meta Ads and Google Ads?

Google reaches people actively searching ("plumber near me"). Meta reaches people before they search, building demand and brand awareness. Both work, they just do different jobs. Best results usually come from running them together.

What kind of results can I expect?

Service businesses typically see $20-$50 cost per lead. Retail brands aim for ROAS targets (3x-6x depending on margin). First leads usually within month one. CPLs compound down over months 2-3.

Will I be locked into a contract?

No. Month-to-month, no lock-in.

What about iOS 14 / tracking changes?

We rebuild tracking properly using Conversions API and server-side events. Most accounts under-report 30-50% of conversions because tracking wasn't migrated. We fix that as part of onboarding.

Who creates the ad creative?

We do. Static images, carousels, reels, and video. We can shoot on-site, edit existing footage you have, or build from brand assets. Production is part of the service.

What happens to my account if I leave?

It's your ad account. You own it. All campaigns, audiences, creative, and historical data stay with you.

no pressure, just a chat

Ready for Meta Ads that actually work?

Get a free marketing review. We'll audit your current account (or sketch out a plan if you don't have one) and tell you honestly what kind of results to expect.