Marketing for Roofers

Gold Coast Roofer marketing agency.

Get more roofing jobs from emergency repairs to full re-roofs. We help roofers dominate local search and stay busy year-round.

Let's have a chat See how we help
★★★★★30+ tradies we work with
The problem

Waiting for storms to bring work?

Roofing work feast-or-famines with the weather. We help you build a steady pipeline that doesn't depend on the next big storm.

✕ Work dries up between storms
✕ Competing with storm chasers
✕ No brand recognition in your area
✕ Relying on word of mouth alone
Our approach

How we help roofers stay busy year-round.

01

Google Ads for all roofing needs

Target emergency repairs, re-roofs, restorations, and new installations. Capture demand year-round, not just storm season. We build separate campaigns for emergency vs planned work because the bid strategy is completely different.

Why it works for roofers: emergency leak searches have 10x the urgency of "re-roof quotes". Different keywords, different ad copy, different landing pages. We run them in parallel.
02

Local SEO dominance

Be the first roofer that shows up when someone searches. Own your local area. We rebuild your Google Business Profile, optimise citations, run review velocity, and deploy LocalBusiness + Service schema.

Why it works for roofers: nobody Googles "best roofer in Australia". They search "roofer near me" or "leak repair [suburb]". Local pack inclusion is everything for roofers.
03

Trust-building website

Roofing is a big decision. Your website needs to build trust with licenses, insurance, and testimonials front and centre. Before/after photography, materials warranties, real customer reviews. Trust is the conversion lever.

Why it works for roofers: a re-roof is $15K-$50K. Homeowners check 3-5 quotes and need to feel confident yours is the safest choice. Trust signals win.
04

Review & reputation management

Stand out from storm chasers with a solid reputation. We help you collect and showcase reviews systematically. Post-job SMS review requests, response to every review, public showcase on website.

Why it works for roofers: storm chasers vanish after the job. Local roofers with 50+ Google reviews at 4.7 stars get all the post-storm work plus the planned re-roof market.
★ Built for roofers

Work shouldn't depend on the next storm.

every roofer who's seen a quiet month
Results for tradies

Real numbers from tradies we work with.

25+
Fresh leads in month one
+939%
Website visitors lifted
$13.32
Avg cost per click

Real numbers from a Gold Coast trade client. Results vary. Based on each client's unique situation and strategy.

Real client results

How a trades client got 25+ leads in month one.

Case study · Adjacent trade

From templated website to 25+ enquiries in month one.

An adjacent Gold Coast trades client (electrical) came to us with a templated website, no Google Ads, and zero online lead generation. Within four weeks: new website, targeted ads, optimised Google Business Profile. Real jobs from cold traffic.

25+
Fresh leads (month 1)
$13.32
Cost per click
+939%
Website visitors
+160%
GBP profile views

First published roofer case study coming soon.

What we market

Roofing work we help you put in front of clients.

From emergency repairs to complete re-roofs.

✓ Roof repairs
✓ Re-roofing
✓ Roof restoration
✓ Metal roofing
✓ Tile roofing
✓ Gutter replacement
✓ Roof inspections
✓ Storm damage
Where we work

Roofers we work with across the Gold Coast.

Gold Coast based. From emergency callouts in Surfers to re-roofs in Helensvale.

Surfers ParadiseBurleigh Heads RobinaCoolangattaSouthport BroadbeachMermaid Waters HelensvaleNerangTweed Heads MudgeerabaVarsity LakesPalm Beach CurrumbinTugun

Roofer based outside the Gold Coast? We work with roofers across QLD, NSW, VIC, NT and Australia-wide.

Common questions

The questions roofers ask us most.

How do I compete with storm chasers?
Storm chasers win on speed; you win on trust. We position your business around longevity (licences, years in business, reviews, local relationships) so when the storm passes, you keep working while they leave.
Roofing leads are expensive. Is it worth it?
A re-roof job is worth $15K-$50K. One quality lead pays back months of marketing spend. Maths is harder to question for roofers than almost any other trade.
Can you help during storm season specifically?
Yes. We run weather-responsive campaigns that ramp ad spend before forecasted storm events and dial up emergency-intent keywords. Then nurture the planned-work leads through the post-storm period.
How long until I see results?
Google Ads typically produces first leads inside month one of launch. SEO traction in 3-6 months. Most roofers see meaningful flow within 60-90 days.
Can you help with insurance work?
Yes. Insurance-assessor work has a separate funnel (B2B relationships, response time) we can help set up alongside the direct-to-homeowner marketing.
How much should a roofing business spend on marketing per month?
It really depends. Three things drive the right number: your location (CPCs vary 5-10x between major-city and regional markets), your competition (how many other specialists are bidding on your terms), and your account setup (a properly built account converts 3-5x better than a poor one). We give a real recommendation in the free marketing review based on your specific business, not a generic range.
Do you work with other roofers in my area?
No directly competing roofers in the same service area. Your suburb cluster is yours.
Do you work with roofers outside the Gold Coast?
Yes. Roofers across Australia. Same methodology adapted to local market.
no pressure, just a chat

Ready to stay busy year-round?

Book a free 15-minute strategy call. We'll look at your current situation and give you honest advice on what would work for your roofing business.

Let's have a chatSee our packages