Marketing that covers every job.
At CLIQE, we specialise in marketing for roofers on the Gold Coast that keeps your work calendar full. From emergency calls to large roofing projects, we make sure customers can find and trust you. Our strategies are clear, targeted, and focused on results.
Why Gold Coast roofers struggle to grow
Here are the challenges we hear most often from roofers we work with.
Work slows right down outside storm season
People do not know I do more than just repairs
Competing with cheaper, less qualified operators
How we help Gold Coast roofers grow
Simple marketing strategies that actually work for roofers.
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Get seen on Google
Google Ads that connect you with homeowners in need of roofing services, with measurable results on every campaign.
Turn clicks into inspections
Mobile-optimised websites that showcase your roofing expertise and encourage quick bookings.
Show your roof transformations
Share high-quality images of your roofing jobs to prove the quality of your work.
Build a strong brand
Consistent branding across your marketing so customers instantly know and trust you.
Why Quality Roofers Lose Work to Dodgy Operators
Roofing is a trade where demand can be unpredictable. Storm season hits and the phone rings off the hook. Then everything goes quiet. Most roofers we talk to are stuck in this cycle, relying on weather events and word of mouth instead of having a steady stream of work year-round. Marketing for roofers is about two things. First, being the one people call when they need a roofer now. That means showing up at the top of Google when someone searches for roofing services in your area. Second, building a brand that gets you considered for bigger planned projects like re-roofing, restorations, and new builds.
Tailor-Made Services for Every Need
Month 1
Foundation
We get your branding sorted, build or improve your website, set up your Google and Meta advertising, and start building content from your project photos. We make sure your licensing, insurance, and credentials are prominently displayed.
Month 2
Growth
Enquiries start coming in. We track every lead, see what is driving the best results, and optimise your campaigns to bring in more quality work. You will start to see consistent leads rather than just weather-driven spikes.
Month 3
Pipeline
We have built a full system. Email follow-ups for leads who need time to decide, referral programs to get more recommendations, and a strategy that keeps work flowing regardless of the weather.
Our Clients in Numbers*
Leads in first month
25+
Cost per lead
$25
GMB visibility increase
+300%
Website traffic increase
+2500%
For roofers, the key is building consistent lead flow that does not depend entirely on storm damage.
*These are actual results from trades we have worked with. Marketing takes time to build momentum - expect 2-3 months for early wins and 6+ months for compounding results.
Services We Help You Market
We help roofers market all their services so you attract the right type of work.
Roof repairs
Roof restorations
Re-roofing
Gutter installation
Roof painting
Storm damage repairs
Frequently Asked Questions
Got questions about marketing for roofers? Here are the most common ones we hear from tradies like you.
How do roofers get more leads?
The fastest way is Google Ads targeting homeowners searching for roofing services in your area. Combine that with a strong Google Business Profile and a website that builds trust, and you have a lead generation system that works.
How can I get roofing leads outside storm season?
By marketing services that are not emergency-driven. Roof restorations, re-roofing, gutter replacements, and inspections are all services homeowners plan for. We help you target these customers year-round.
How much should a roofer spend on advertising?
Roofers typically spend between $100 and $1,500 a week on ads. But the amount matters less than the quality of the setup. Your campaign structure, strategy, and ongoing management determine your cost per lead. When these are strong, $100 a week can deliver real enquiries. When they are weak, even big budgets get eaten up with nothing to show. We focus on getting the foundations right so your spend actually works.
What should a roofing website include?
Photos of completed jobs, clear service descriptions, reviews or testimonials, and an easy way to request a quote or inspection. We build roofing websites that convert visitors into leads.
How do I compete with cheap roofers?
By positioning yourself as the quality option. Your marketing should emphasise your experience, licensing, workmanship guarantees, and the quality of your materials. We help you attract customers who value quality over the cheapest quote.
What marketing services does CLIQE offer for roofers?
Full-stack. Websites, Google Ads, Meta Ads, content creation, social media, email marketing, and branding. Everything under one roof with a team that understands tradies.