Marketing for Service Businesses

Find your industry.

Cliqe specialises across 11+ industries. Click your industry below to see exactly how we'd grow your business. Or if you don't see your industry, get in touch and we'll work out if we're a fit.

Let's have a chat Browse industries
Pick your industry

Industries we specialise in.

Each industry page is built for that specific business type. Keywords, content, ad strategy, and case studies.

Trades

Plumbers
→
Electricians
→
Builders
→
Painters
→
Carpenters
→
Roofers
→
Mechanics
→
Landscapers
→
Construction companies
→

New to marketing a trade business? Start with our guide to marketing for tradies.

Professional services

Lawyers
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Accountants
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Mortgage brokers
→
Your industry?
Ask us
Why specialist beats generalist

Marketing for service businesses is its own thing.

01

Local search dominates

Service businesses live or die on "near me" searches. The local pack sits above the regular results, so it gets seen first. Generic marketing agencies ignore this. We don't.

Why it matters: a service business not in the local 3-pack is invisible. The lever exists, and plenty don't use it.
02

Industry vocabulary matters

A homeowner hiring a tradie buys differently to a business hiring a lawyer. The right ad copy speaks the customer's language. Generic agencies write for everyone, convert for no-one.

Why it matters: "Stop paying for shared leads" lands for tradies. Doesn't land for law firms. We know which voice goes where.
03

Service mix variance

Within a single industry, the high-margin services need their own funnels. Someone after a family lawyer searches differently to a business after a commercial one. We build separate campaigns for each.

Why it matters: spend efficiency is everything. Marketing budget goes much further when targeted at the right service line.
04

Industry-specific compliance

Tax Practitioners Board (TPB) obligations for accountants, legal profession advertising rules for lawyers. Industry compliance is mandatory. Generic agencies don't know the rules.

Why it matters: one bad ad can cost your registration. We know which lines not to cross for each industry.
★ Built for service businesses

Specialist beats generalist every time.

every service business burnt by a generic agency
Cross-industry results

Real numbers across our client mix.

25+
Leads in month one (trades)
+939%
Website visitors (trades)
$10.21
Cost per enquiry (legal)

Real numbers from Cliqe clients across trades and professional services. Results vary by industry, competition, and starting position.

Recent client wins

Across multiple industries.

️
Cross-vertical methodology
Case study · Multi-industry

From legal to trades, the same fundamentals work.

A Darwin legal firm went from page 4 to #1 for searches on its own name. A Gold Coast electrician booked 25+ enquiries in month one. An omnichannel retail brand grew peak-season sales 55% year on year. Same methodology, adapted to industry-specific buyer journeys.

+137%
Conversion lift (legal)
25+
Month 1 leads (trades)
+55%
Sales growth (retail)
+939%
Website visitors (trades)
Common questions

What service businesses ask us most.

What if my industry isn't on the list?
Get in touch. We work with most service business types. If we don't have direct expertise in your specific industry, we'll tell you honestly. And either recommend a better-fit agency or take it on with an explicit ramp-up plan.
Are you a generalist agency or actually specialised?
Specialist. Each industry page on this site is built around how that business type buys. We've intentionally kept scope narrow to actual service businesses (tradies and professional services). We don't take on e-commerce, SaaS, or B2B enterprise.
How much should I spend on marketing as a service business?
It really depends. Three things drive the right number: your location (clicks usually cost more in major cities than in regional markets), your competition (how many other specialists are bidding on your terms), and your account setup (a properly built account converts far better than a poor one). We give a real recommendation in the free marketing review based on your specific business, not a generic range.
How long until I see results?
Google Ads is the fastest to show something, because ads can run as soon as the campaign is approved. Google Business Profile work usually moves before new pages do, and search engine optimisation (SEO) builds over months rather than weeks. How fast depends on your area, your competition and what needs fixing first, which is what we work out in the free marketing review.
Do you work with sole-operator businesses?
Yes. Solo operators get a slightly different approach. Focus on local SEO + GBP + niche content rather than aggressive paid spend. Different scope, same methodology.
Where are you based?
Gold Coast (Mudgeeraba). We take on clients anywhere in Australia. Process works the same wherever you are. Only the local SEO geo-targeting changes.
no pressure, just a chat

Don't see your industry? Let's chat anyway.

If your business doesn't fit any of the industry pages above, get in touch. We'll tell you honestly whether we're the right fit.

Let's have a chatSee our packages