Marketing built for builders.
At CLIQE, we provide marketing for builders on the Gold Coast that generates steady, high-quality leads. We make sure your business is visible, trusted, and top-of-mind for property owners ready to start their next project. Everything we do is practical, transparent, and results-focused.
Why Gold Coast builders struggle to grow
Here are the challenges we hear most often from builders we work with.
Some weeks I am booked solid, others I am chasing work
Hard to show people the scale of what I do
Word of mouth is not cutting it anymore
How we help Gold Coast builders grow
Simple marketing strategies that actually work for builders.
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Get seen on Google
Google Ads that connect you with property owners looking for building services, tracked from click to booking.
Turn site views into calls
Mobile-friendly websites that capture building enquiries and turn site visitors into calls and quotes.
Show your builds off
Share build progress and completed projects to impress and reassure potential clients.
Build a strong brand
Unified branding that helps your building business stand out and be remembered.
Why Word of Mouth Is Not Enough to Grow a Building Business
Building is a high-value trade with long project timelines and big decisions for customers. That means marketing for builders is different from other trades. You are not chasing quick emergency calls. You are building trust with people who are about to spend serious money on a home renovation, extension, or new build. The problem most builders face is inconsistency. Some months you are turning work away, other months you are wondering where the next job is coming from. Word of mouth is great but it is not reliable enough to build a business on. You need a system that keeps qualified leads coming in month after month. That is what we build for you. We create marketing that positions you as the trusted builder in your area.
Tailor-Made Services for Every Need
Month 1
Foundation
We sort out your branding, build or optimise your website, set up your Google and Meta advertising, and start creating content from your project photos. We make sure your Google Business Profile is fully optimised.
Month 2
Growth
You start seeing enquiries come through. We track every lead, see what is working, and refine your campaigns to bring in more of the right jobs. This is where we fine-tune your targeting.
Month 3
Pipeline
We build out the full pipeline. Email sequences to nurture leads who are not ready to commit yet, referral systems to get more recommendations from happy clients, and a strategy that keeps your business growing.
Our Clients in Numbers*
Leads in first month
25+
Cost per lead
$25
GMB visibility increase
+300%
Website traffic increase
+2500%
For builders, where job values are high, even a few quality leads can make a massive difference to your bottom line.
*These are actual results from trades we have worked with. Marketing takes time to build momentum - expect 2-3 months for early wins and 6+ months for compounding results.
Services We Help You Market
We help builders market all their services so you attract the right type of clients for your business.
New home builds
Home renovations
Extensions and additions
Granny flats
Knockdown rebuilds
Commercial construction
Frequently Asked Questions
Got questions about marketing for builders? Here are the most common ones we hear from tradies like you.
How do builders get more leads?
The most effective method is showing up when people search for builders in your area. That means Google Ads, a strong Google Business Profile, and a website that builds trust and makes it easy to enquire. We set all of this up for you.
Is marketing worth it for builders?
Absolutely. One decent job can be worth tens or hundreds of thousands of dollars. If marketing brings in even a few extra quality leads per month, the return on investment is huge.
How much should a builder spend on marketing?
Ad spend for builders typically ranges from $100 to $1,500 a week, but the number that matters most is your cost per lead. That comes down to how your campaigns are set up - the structure, strategy, and ongoing optimisation. With the right approach, you can generate quality enquiries from as little as $100 a week. Without it, even large budgets disappear quickly. We focus on building a system that works before increasing spend.
What should a builder website include?
Project galleries with high-quality photos, clear descriptions of your services, testimonials or reviews, and an easy way to request a quote. We build websites specifically for builders that tick all these boxes.
How long does it take to see results?
Most builders start seeing quality enquiries in month two. Building marketing momentum takes a little time, but we move faster than most agencies.
Do you work with residential and commercial builders?
Yes. We tailor your marketing to target the right type of customer whether you focus on homes, commercial projects, or both.