Marketing for Law Firms

Law firm marketing agency.

Get more high-value enquiries from the right kind of clients. We help law firms dominate local search and turn online searches into briefs on your desk.

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★★★★★Trusted by a Darwin law firm
The problem

Losing high-value clients to bigger firms?

Legal clients don't shop on price. They look for trust. We help your firm be the trusted choice. Not just another search result.

✕ Local pack shows competitors, not your firm
✕ Practice areas you're best at aren't ranking
✕ Lawyer bios buried. Clients don't see expertise
✕ Referrals only. No new client channel beyond word of mouth
Our approach

How we help law firms win better briefs.

01

Google Business Profile domination

Most law firms have a half-set-up GBP. We rebuild it to win the local 3-pack. Primary category, services list, review velocity, photo strategy, weekly posts. Local pack ranking is the single biggest channel for law firms.

Why it works for law firms: 70% of legal clicks come from the local pack. Google treats legal as YMYL (Your Money Your Life). Strong local signals beat generic SEO every time.
02

Practice-area landing pages

Family law, criminal defence, conveyancing, wills, commercial. Each practice area gets its own ranking page targeting that area's specific search terms. Separate funnels because the buyer journeys are completely different.

Why it works for law firms: a criminal client and a conveyancing client have nothing in common. Treating "law firm marketing" as one thing leaves money on the table.
03

Lawyer bio pages with schema

Each partner / principal gets a deeply optimised bio page with Attorney + Person schema. Clients search for individuals as much as firms. Personal brand is firm brand.

Why it works for law firms: "Peter Maley Darwin" gets 168 monthly searches at position 2.92. People search for the lawyer, not the firm. Lawyer bios are unused gold.
04

E-E-A-T content strategy

Long-form practice-area content. "What happens if you're charged in QLD" → ranks for the question, demonstrates expertise, brings clients to you in their decision moment. Google's YMYL rules reward expertise.

Why it works for law firms: Google has explicitly demoted legal sites without strong E-E-A-T signals. Content that demonstrates expertise is no longer optional for legal SEO.
★ Built for law firms

Clients in crisis search for someone they can trust.

how every legal client actually buys
Real client results

Boutique legal client numbers from our 2026 rebuild.

$12
Cost per enquiry
+137%
Conversion rate lift
52
Monthly enquiries

Real numbers from a Darwin law firm (Darwin). Apr-May 2026 measurement period vs 24-month baseline. Results vary.

Real client results

a Darwin law firm from page 4 to #1 organic.

Case study · Darwin law firm

Multi-practice Darwin legal firm. Full account rebuild around highest-value clients.

A 30-year Darwin legal firm came to us with 24 months of underperforming campaigns. Full audit, strategic rebuild around their highest-value clients, creative realignment, and organic visibility layering.

+137%
Conversion rate lift
3.3×
Impression share
52
Monthly enquiries
$12
Cost per enquiry

Apr 21 to May 18, 2026 measurement period vs prior 24-month baseline.

Practice areas we market

Areas we help firms put in front of clients.

From criminal defence to conveyancing. Each practice gets its own funnel.

✓ Family law
✓ Criminal defence
✓ Conveyancing
✓ Wills & estates
✓ Commercial
✓ Migration law
✓ Personal injury
✓ Employment law
Where we work

Law firms across Australia.

Gold Coast based, currently serving a Darwin law firm. Working with law firms nationally.

DarwinGold CoastBrisbane SydneyMelbournePerth AdelaideCanberraHobart CairnsTownsville+ Australia-wide
Common questions

The questions law firms ask us.

Do you understand legal advertising rules?
Yes. We work within state-by-state legal profession rules around advertising claims (QLD, NSW, VIC, NT, WA, SA each have different specifics). We won't suggest content or ads that create professional conduct risk for your firm.
Can you help us rank in the local pack?
Local pack ranking is the single biggest lever for most law firms. It's also where most firms underperform. We've documented the full playbook with a boutique legal client. Primary category, services list, review velocity, schema, citations.
What practice areas do you work with?
Family law, criminal defence, conveyancing, wills & estates, commercial, migration, personal injury, employment. We've worked across most general-practice firms. Each practice area gets its own funnel because the buyer journeys are different.
Do you work with sole-practitioner barristers?
Yes. Solo practice marketing focuses heavily on the personal brand of the barrister, local pack work, and content authority on the specific practice area. Different scope to multi-partner firms but the methodology adapts.
How long until we see ranking improvements?
Local pack moves in 30-60 days once we fix the GBP. Organic SEO in months 3-6. Google Ads can produce enquiries within 2-3 weeks. The firm saw +137% conversion lift within the Apr-May measurement window of our rebuild.
Can you handle Google reviews ethically?
Yes. We never write or solicit fake reviews. Our review system is post-matter SMS + email asking real clients to leave honest reviews. We respond to every review (positive and negative) per industry best practice.
Do you work with law firms outside the Gold Coast?
Yes. Our boutique legal client is in Darwin. We've worked across most Australian states. The methodology is national. Only the local SEO geo-targeting changes.
What does a typical law firm engagement cost?
It really depends. Three things drive the right number: your location (CPCs vary 5-10x between major-city and regional markets), your competition (how many other specialists are bidding on your terms), and your account setup (a properly built account converts 3-5x better than a poor one). We give a real recommendation in the free marketing review based on your specific business, not a generic range.
no pressure, just a chat

Ready to get more briefs on your desk?

Book a free 15-minute strategy call. We'll look at your current situation and give you honest advice on what would work for your firm.

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