Logo design for tradies built to last.

Built for the way tradies actually use logos.

One business, everywhere it shows up.

A customer might see your ute at the lights, find your website that night, meet you at the door in a branded shirt and get your quote by email the next morning. If all four look like the same business, you seem established and easy to trust. If the ute has an old logo, the shirt has none and the quote is a plain spreadsheet, you look smaller than you are.

That's what branding for tradies really comes down to. Not a mood board, just the same logo, colours and tone used every time. A few practical things make the difference:

A one-colour version. Embroidery, cut vinyl and cheap print jobs often can't do gradients or fine detail. If your logo only works in full colour, it will get redrawn badly by someone else.

Legible at a distance. A van is read at speed from another lane. Simple shapes, strong contrast and a clear trade name beat clever detail.

Distinct from the locals. Before we design, we look at what other tradies in your area use, so you don't end up with the fifth blue spanner in the suburb.

Written down. Brand guidelines mean the sign writer, the uniform supplier and your web designer all work from the same files, instead of each guessing.

A logo is the start, not the marketing.

A sharp logo makes every other bit of marketing work a little harder, but it won't make the phone ring on its own. Most tradies take it straight onto their website next, since that's where people check you out after seeing the ute. We design both to match, and explain what goes into websites for tradies that turn visitors into calls.

For how branding fits with search, ads and reviews, see our guide to marketing for tradies. If you run a different kind of business, our branding and visual identity service covers the same work for other industries.