Websites for tradies that get calls.
Websites for tradies have one job: get the person on the other end of the search to ring you or send a quote request. We design and build tradie websites around that job, with a page for every service and area you work in, a phone number one tap away, and real photos of your work.
Book a sparky in 30 seconds.
Licensed, insured and local. Upfront pricing, same-day call outs.
Get a quote →convert
Your current site might be the problem.
Think about who's actually on the page.
Most people who land on a tradie website are standing in a kitchen with a leaking tap, a tripped switch or a quote from another builder they're not sure about. They're on a phone, often with one hand, and they've got three or four of your competitors open in other tabs.
In the first few seconds they want four answers. Do you do this job? Do you come to my suburb? Can I trust you in my house? How do I get hold of you? Good website design for tradies answers all four above the fold on a phone screen, without making anyone scroll, pinch or hunt. Everything else on the site is there to back those answers up.
That's why we plan the pages and the path to a call before anyone opens a design tool. A site can look sharp and still lose the job if the number is hard to find or the form asks for twelve fields.
What a tradie website needs to win the call.
Click-to-call everywhere
A tappable phone number in the header and a call button that stays on screen as people scroll on mobile. Calls are tracked so you know which page and which channel they came from.
Short quote forms
Name, phone, suburb, what the job is, and an optional photo upload. Every extra field costs you enquiries. The photo helps you price the job before you drive out.
A page per service
Hot water, switchboard upgrades, decks, re-roofs: each service gets its own page with its own heading, photos and questions answered. That's how you show up for the specific search.
Pages for the areas you work
Suburb or region pages that say something real about working there. Not the same paragraph with the suburb name swapped, which Google treats as thin and customers see straight through.
Fast on a phone signal
Compressed images, no heavy sliders or autoplay video, and a build that loads quickly on mobile data. Speed is part of how Google ranks pages and part of whether people wait.
Proof people believe
Photos of your actual jobs, your Google reviews, your licence details and the areas you cover. Real proof beats a stock photo of a smiling bloke in a hard hat every time.
How tradie websites get found for the right jobs.
Service pages match the search
Someone searching for a blocked drain isn't looking for your gas fitting work. A page built around that one service, with the words customers use, photos of that type of job and the questions people ask about it, is far more likely to rank and far more likely to convert than a list of twenty services on one page.
Area pages need real substance
Build pages for the suburbs and regions you genuinely want work in. Mention the jobs you've done there, the housing stock you deal with and how quickly you can get out. Mass-produced suburb pages with swapped names can drag the whole site down.
Photos of real work
Before and after shots, the finished bathroom, the tidy switchboard, the ute on site. Take them on your phone as you go. We'll pick the best, compress them so they load fast and label them properly so they help search too.
Tracking from day one
Call tracking, form tracking, Google Analytics 4 (GA4) and Google Search Console set up before launch. When you're paying for ads or search engine optimisation (SEO), you should be able to see which calls came from where.
Numbers from real electrical clients.
Two separate clients. In both cases the new website ran alongside ads, social media and Google Business Profile work, so these aren’t website-only numbers. Full details on our case studies page.
"CLIQE has hugely improved our style and we absolutely love it. A fresh website, new socials, they ran all the technical stuff for us and helped us with all of our marketing strategies, couldn't recommend them enough."
Director, off-grid solar electrical business
Your website, in your name.
Plenty of tradies find out their website isn't really theirs only when they try to leave a web designer. Before you sign with anyone, including us, make sure these sit with you:
The domain name. Registered in your business name, with your email as the contact. If you lose the domain, you lose every link, review click and printed business card that points at it.
Hosting and admin access. You should have your own login to the hosting account and the website's content management system (CMS), even if you never use it.
Analytics, Search Console and your Google Business Profile (GBP). All owned by your Google account, with your agency added as a user. Not the other way round.
The content and photos. The words and images on your site should be yours to take with you. We work month-to-month with 30 days notice and no minimum term, so none of this is used to lock anyone in.
Templates or custom? It depends where you're at.
When a template is fine
You're a sole trader just starting out, you do one or two services in a small area, and you mainly need somewhere to send people who've already heard of you. A clean template with your phone number, a few real photos and your reviews can do that job. Just make sure you own the domain and the account.
When custom earns its keep
You're competing in a busy area, you offer several services across a range of suburbs, you're running Google Ads, or you want the site to bring in new customers through search. That's where page structure, speed and tracking matter, and where templates start to fight you.
Not sure which camp you're in? Run your current site through our free website checker first. It's a quick way to see whether the problem is the site itself or something else.
A website on its own is a shopfront on a back street.
A good tradie website doesn't bring people in by itself. It's where the rest of your marketing sends them, and it decides how many of those people turn into calls.
SEO is how the site gets found for free. The service and suburb pages above are the foundation, and they're what SEO for tradies builds on month after month. Building them in from the start saves paying to restructure the site later.
Google Ads is how you get calls while SEO builds. Ads send people to a specific landing page, so a site with a clear page for each service makes every click work harder. See how we run Google Ads for tradies.
Your branding is what makes the site look like the business on the side of the ute. If your logo is holding things back, logo design for tradies is worth sorting before or alongside the build.
For the full picture of how these pieces work together, read our guide to marketing for tradies. If you're not a tradie, our general website design and build service covers other service businesses.
Tradie websites across the board.
Website design for tradies FAQs.
How much does a tradie website cost?
How long does it take to build?
Do I need a separate page for every suburb?
What photos should I be taking?
Will it work with Google Ads?
Can I update it myself?
What happens to my existing Google rankings?
Start with something free.
Run one of these and you'll know where you stand in a couple of minutes.
Check your website
Speed, mobile and the basics Google looks for, scored on screen while you wait.
Run the checker →Free · about a minuteMap your site
Up to 30 of your pages and how they link, plus the structural gaps holding your traffic back.
Build my site map →Pricing guideSee what it costs
Our packages, what sits inside each one, and how we'd shape it around your business.
See packages →Ready for a website that gets the phone ringing?
Tell us a bit about your business and we'll do a free review. We'll look at your current site and tell you straight what's costing you calls.
★★★★★ 5.0 on Google · 30+ Australian businesses trust Cliqe · Month-to-month, 30 days notice, no minimum term.
Prefer to look around first? Run a free check on your site or read see our website service.
Written by Lochie Burgdorf, Co-Founder, CLIQE. Last updated 17 September 2026.