Google Ads for law firms.

It really depends. Three things drive the right number: your location (click costs vary a lot between major-city and regional markets), your competition (how many other specialists are bidding on your terms), and your account setup (a properly built account converts far better than a poorly built one). We give a real recommendation in the free marketing review based on your specific business, not a generic range.

Legal clicks are among the pricier ones, but a new matter is usually worth far more than the click. The cost matters less than the conversion rate. Underperforming legal accounts more often have a conversion problem than a click cost problem.

Ad copy has to follow the conduct rules in your firm's own jurisdiction: nothing false, misleading or deceptive, and no false impression of specialist expertise. Personal injury advertising is restricted further in some places. In Queensland, for example, it is limited to a firm's name, contact details and areas of practice, through a narrow set of publication methods. We write to your jurisdiction's rules and your firm signs off before anything goes live. There's a plain-English summary of advertising rules for law firms on our lawyers page. This is general information, not legal advice.

Ads can show as soon as your campaigns are approved, so paid search produces enquiries faster than search engine optimisation (SEO) does. How fast, and how long the tuning takes, depends on your practice areas, your market and how much tracking already exists. We'll give you a realistic view for your account in the free marketing review rather than a number we can't back.

Yes. Each practice area gets its own campaign + landing page. Reporting splits by practice so you see which areas are profitable.