Website design for law firms · Australia

Website design for law firms that clients can trust.

Good law firm web design does two jobs: it helps someone with a legal problem reach the right solicitor quickly, and it gives your firm a clean enquiry that is ready for a conflict check. We build websites for Australian law firms around practice areas, client urgency and the rules you already work under.

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Built to
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Two visitors, one website

Not every legal client arrives in the same state.

Picture two people on your site on the same evening. One has a family member who was arrested an hour ago and is due before a magistrate in the morning. The other is planning a will and comparing three firms over a cup of tea. A law firm website that treats them the same way fails both.

The urgent matter

They are on a phone, stressed, and want a person. They need a number they can tap, clear after-hours information and confirmation that you handle their kind of matter. Anything slower sends them back to Google.

The considered matter

They are reading, often on a laptop, deciding who to trust. They want to understand the process, see who they would deal with and know how fees are worked out. A short form suits them better than a phone call.

Most firm websites are built as a brochure about the firm. We build them around what each type of client needs to do next.

Where law firm websites usually go wrong

A good firm, a website that undersells it.

Every practice area squeezed onto one "Services" page
Phone number hidden in the footer on mobile
A contact form with a large "tell us about your matter" box
The domain registered to a former web developer, not the firm
How we structure a law firm website

Organised by practice area and by client journey.

01

A page for each practice area

Family, criminal, wills and estates, conveyancing, commercial and employment law each get their own page, explaining what you do, how the process usually runs, who handles it and how to enquire.

Why it matters: people search for their problem, not your firm, and a dedicated page gives search engines something specific to rank.
02

Urgent pathways with click-to-call

On criminal and other time-sensitive practice pages, the phone number sits at the top and in a fixed call button on mobile, with the after-hours arrangement stated clearly.

Why it matters: an urgent enquiry goes to whichever firm picks up first.
03

Solicitor profiles that build trust

Real photos, admission details, practice focus, the courts they appear in, memberships and any accreditation they genuinely hold. Profiles and practice pages link to each other.

Why it matters: legal clients hire a person. A proper profile answers "who will I be dealing with?" before they have to ask.
04

Trust signals in the right places

Law society membership, how you charge, office locations and Google reviews where your conduct rules allow them, placed near the enquiry form rather than buried on an About page.

Why it matters: hesitation happens at the form or the phone number. That is where the reassurance needs to be.
Enquiry forms and intake

Forms built for how firms actually take on matters.

Capture the matter type up front

Every enquiry form asks for the matter type from a short list, pre-selected on practice area pages. Enquiries go to the right solicitor, and reporting shows which practice areas the website produces work for.

Collect only what a conflict check needs

Before a conflict check, a firm generally needs the enquirer's name and contact details, the matter type and the other parties involved. The form asks for that and no more. There is no open box inviting someone to tell their whole story, and the form says plainly not to include confidential details until the firm has been in touch. Facts sent before you know whether you act for the other side are a problem, not a head start. Live chat and booking tools get the same limits, or we recommend leaving them off.

Privacy handled in plain terms

Forms run over a secure connection, carry a short collection notice and link to your privacy policy. Where the Australian Privacy Principles (APPs) apply, the site should support how your firm meets them, starting with collecting only what it needs. Your firm remains responsible for its own privacy and professional obligations, so we build to your policy rather than writing legal positions for you.

Content and professional conduct

Website copy that stays within the rules.

A law firm website is advertising, and the conduct rules on legal advertising apply to it. That means no misleading claims, care with words like "specialist" and "expert", and care with how past outcomes are described.

We write practice area pages in plain English, explaining process and options rather than promising outcomes. A solicitor at your firm approves every page before it goes live, because accuracy and compliance in your jurisdiction are matters for the firm. We cover the advertising rules in more detail on our marketing for lawyers page.

How the site is built

Fast, accessible and yours.

01

Speed

Lean code, compressed images and no unnecessary plugins. We test against Google's Core Web Vitals on mobile, not just a fast office connection.

Why it matters: a slow page loses the urgent enquiry first, and page experience is part of how Google assesses a site.
02

Mobile first

Designed for a phone screen first: readable text, easy tap targets, and a call button always within reach on urgent practice pages.

Why it matters: the people with the most urgent matters are the least likely to be sitting at a computer.
03

Accessibility

We build towards the Web Content Accessibility Guidelines (WCAG): sufficient colour contrast, proper heading structure, labelled form fields, keyboard navigation and alt text on images.

Why it matters: clients who are older, use assistive technology or are reading in a second language still need to reach you.
04

You own the site and the domain

The domain is registered in your firm's name, and your firm holds the administrator login to the site and hosting. If you ever part ways with us, the website stays with you.

Why it matters: a firm's website and email should never depend on one supplier holding the keys.
Search and Google Ads

A website that your marketing can build on.

Law firm website development is where search engine optimisation (SEO) starts. Practice area pages give each service something to rank, solicitor profiles support the credibility Google looks for in legal content, and clean technical foundations (sensible URLs, structured data, fast pages) make the site easy to crawl. Read more about SEO for law firms.

For paid search, the same pages work as landing pages: a family law ad lands on the family law page, and calls and forms are tracked by matter type. We cover that in Google Ads for law firms.

Who you would be working with

Website builds, backed by legal marketing work.

Cliqe is a Gold Coast agency working Australia-wide. Website work is led by one of the founders and follows the same process as our website builds service: discovery, structure, content, design, build, testing and launch.

On the legal side, we run Google Ads and SEO for a Darwin law firm. That is an advertising and search engagement, not a website project: read the Google Ads case study.

From a trade client rather than a law firm, the director of an off-grid solar electrical business: "CLIQE has hugely improved our style and we absolutely love it. A fresh website, new socials, they ran all the technical stuff for us and helped us with all of our marketing strategies, couldn't recommend them enough."

5.0 on Google. 30+ Australian businesses trust Cliqe. To see where your current site stands, try our free website checker.

Common questions

Law firm website FAQs.

What should a law firm website include?
A page for each practice area, a profile for each solicitor, a tap-to-call number on mobile, an enquiry form that captures the matter type, information on how fees work, a privacy policy and collection notice, and office locations. Firms handling urgent matters also need clear after-hours information.
Will we lose our Google rankings if we rebuild our website?
Not if the move is handled properly. Before launch we list every page on the current site, decide where each one belongs on the new site and set up permanent redirects. We keep content that already ranks and check Google Search Console after launch for anything missed.
Who writes the practice area content?
We draft it from a conversation with your solicitors, in plain English for clients rather than lawyers. A solicitor at your firm reviews every page for accuracy and conduct rule compliance before it is published.
Do we own the website and domain?
Yes. The domain is registered in your firm's name, and your firm holds the administrator access to the website and hosting accounts. We work inside accounts you control, so there is nothing to hand back if you change providers.
How much does website design for a law firm cost?
It depends on the number of practice areas and profiles, who writes the content, whether an existing site needs migrating, and any integrations with intake or practice management software. We scope it in a free marketing review rather than quote a figure that doesn't fit your firm.
How do we know whether the new site is working?
We set up tracking for calls, form enquiries and click-to-call taps, broken down by practice area. That shows which pages produce enquiries, which matter types are coming through, and whether your SEO and Google Ads traffic is turning into work for the firm.
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Ready for a website that works as hard as your firm?

Tell us a bit about your business and we'll do a free review. We'll look at your current website, how enquiries reach you and where the gaps are, and give you a straight answer on what's worth changing.

Get a free marketing review

No lock-in. Your details come to us, never a lead-selling list. Privacy policy.

★★★★★ 5.0 on Google · 30+ Australian businesses trust Cliqe · Month-to-month, 30 days notice, no minimum term.

Prefer to look around first? Run a free check on your site or read marketing for lawyers.

Lochie BurgdorfWritten by Lochie Burgdorf, Co-Founder, CLIQE. Last updated 17 September 2026.