hipages alternative · Australia

Own your leads. Stop renting them.

hipages sends the same job to a handful of tradies and lets you fight over it on price. We build you your own marketing system, where every lead is yours alone and the pipeline is an asset you keep.

The rented-lead trap

Why tradies get stuck on hipages.

Lead marketplaces like hipages work on a simple model: they capture a homeowner enquiry, then sell it to several businesses at once. For a plumber or electrician, that means the lead you just paid for is often sitting in three other inboxes, and the job goes to whoever replies fastest and quotes cheapest.

It can work when you are starting out and need volume. But the longer you stay, the clearer the problems get. You are paying per lead with no control over quality. You are competing on price against tradies you have never met. And the day you stop paying, the leads stop dead, because none of it was ever yours.

You are renting access to customers. You are not building anything. Five years of hipages fees and you still own nothing: no ranking, no audience, no website that pulls its weight, no pipeline you control.

Rent vs own

Two ways to get work. Only one is yours.

Renting leads (hipages)

  • The same lead is sold to several businesses
  • You compete on price, so margins get squeezed
  • You pay per lead, quality or not
  • Stop paying and the leads stop instantly
  • No ranking, no audience, no asset to show for it
  • Your reputation lives on someone else's platform

Owning your pipeline (Cliqe)

  • Every enquiry comes to you, exclusively
  • You win on trust and reputation, not lowest price
  • Spend builds an asset that keeps working
  • Rankings and reviews compound month after month
  • A website, profile and audience you own outright
  • Your brand, your reviews, your customer relationships
What we build instead

Your own lead machine.

01

Google Business Profile and the local pack

We rebuild your profile, set up a review-request workflow, and get you showing in the map pack for the jobs you actually want. These enquiries are exclusively yours and they cost nothing per lead.

Why it works: around 70% of "near me" clicks go to the local pack. Own it and you get a steady flow of exclusive enquiries without a per-lead fee.
02

Google Ads that go straight to you

Search campaigns targeting people ready to book, sending them to your phone and your website, not a shared marketplace. You control the budget, the targeting and the quality.

Why it works: you pay for clicks to your own business, not a lead split three ways. Every dollar builds your pipeline instead of the platform's.
03

SEO that compounds

We get your website ranking for the trades and suburbs you serve, so you win jobs from organic search that you never have to pay per lead for.

Why it works: unlike a rented lead, a ranking keeps delivering long after the work is done. It is the closest thing to free, exclusive leads on tap.
04

A website built to convert

Fast, mobile-first, with clear calls to action and real proof from your jobs. The hub every other channel points to, and an asset you own outright.

Why it works: a strong site turns the traffic you earn into booked work, and gives you somewhere to send customers that is not a competitor-filled marketplace.
Common questions

hipages alternative FAQs.

Is hipages worth it for tradies?
It can help when you are brand new and just need volume. The problem is what happens after: you are paying per shared lead, competing on price, and building nothing you own. Most established tradies we speak to want a pipeline they control, not a fee they pay forever.
How is Cliqe different from a lead platform?
A lead platform rents you access to shared enquiries. We build you your own marketing system: your Google Business Profile, your ads, your rankings, your website. Every lead is exclusively yours, and the whole thing is an asset you keep even if you ever stop working with us.
Can I replace hipages completely?
Plenty of our clients do, over time. The usual path is to build your own channels alongside hipages, then wind hipages back as your Google Business Profile, ads and rankings start producing exclusive leads. We are upfront about the timeline before you commit.
How long until my own leads come through?
Google Ads and Google Business Profile can produce enquiries within weeks. SEO compounds over 3 to 6 months. The difference is that these leads are yours alone, and the results keep building rather than resetting every time you top up a credit balance.
What does it cost compared to hipages?
It depends on your trade, your area and your goals, so anyone quoting a flat number is guessing. The key difference is where the money goes: with us it builds rankings, reviews and a website you own, instead of disappearing into per-lead fees. Book a free marketing review and we will give you an honest range.
Do you only work with plumbers and electricians?
No. Those are two of the trades where the shared-lead model bites hardest, so we mention them a lot, but we work across all trades and service businesses in Australia.
no pressure, just a chat

Ready to own your leads instead of renting them?

Get a free marketing review. We will look at where your work comes from now and show you how to build a pipeline that is actually yours.

Adrian FowlerWritten by Adrian Fowler, Co-Founder, CLIQE. Last updated 20 July 2026.