Marketing for Dentists

Dental practice marketing agency.

Fill your chair with quality patients. We help dental practices dominate local search and turn website visitors into booked appointments.

Let's have a chat See how we help

★★★★★Specialist agency · cross-vertical

The problem

Empty chairs cost real money?

A dental chair sitting empty for an hour is lost revenue you'll never get back. We help practices fill the calendar with the right patients.

✕ Local pack dominated by corporate chains

✕ No-shows killing your scheduling

✕ Cosmetic work booked elsewhere despite your skills

✕ Patients price-shopping basic checkups

Our approach

How we help dental practices fill the chair.

01

Google Business Profile domination

Local pack is everything for dentists. We rebuild your GBP properly, run review velocity, deploy schema, add photos and posts weekly. Most dental practices haven't optimised their GBP. That's a fast win.

Why it works for dentists: "dentist near me" is the #1 way patients find practices. 70% of clicks come from the local 3-pack. Get into it = win.

02

Service-specific landing pages

Cosmetic dentistry, Invisalign, dental implants, emergency care. Each high-margin service gets its own ranking page targeting the specific searches. Generic "dentist" SERPs are corporate-dominated. Niche service pages aren't.

Why it works for dentists: a cosmetic patient is worth $5K-$20K. A general checkup is $200. Marketing spend goes 25x further on the right pages.

03

Patient education content

"How much does Invisalign cost in Australia?" "What's the recovery time for dental implants?" Content that helps patients decide positions you as the trusted expert before they call.

Why it works for dentists: dental decisions are anxious decisions. Patients want to know what they're getting into. Content that calms anxiety drives bookings.

04

Review velocity + reputation

Post-appointment SMS review requests, response to every review, integrated review carousels on the website. Compound reviews over time so cold prospects see real social proof.

Why it works for dentists: 90% of patients read reviews before choosing a dentist. 200+ reviews at 4.8 stars beats any ad copy ever written.

Cross-vertical results

Real numbers from Cliqe clients.

$12

Cost per enquiry (law firm)

+137%

Conversion lift (law firm)

3.3×

Impression share lift

Real numbers from a Cliqe legal client (professional services). Same methodology applies to dental. First dental case study coming soon.

Cross-vertical proof

How a professional services firm went from page 4 to #1 organic.

Case study · Adjacent vertical

Multi-practice professional firm, full account rebuild.

A multi-practice professional services firm came to us with 24 months of underperforming data. Full account audit, strategic rebuild around their highest-value clients, creative realignment, organic visibility layering.

+137%

Conversion rate lift

3.3×

Impression share

52

Monthly enquiries

$12

Cost per enquiry

The methodology transfers directly to dental. First published dental case study coming soon.

What we market

Services we help you put in front of patients.

From general check-ups to cosmetic. We target the higher-margin services that fill the chair properly.

✓ General dentistry

✓ Cosmetic dentistry

✓ Dental implants

✓ Invisalign

✓ Teeth whitening

✓ Emergency dental

✓ Children's dentistry

✓ Root canal & restorative

Where we work

Dental practices across Australia.

Gold Coast based, working with dental practices nationally.

Gold CoastBrisbaneSydney MelbournePerthAdelaide DarwinCanberraHobart Sunshine CoastNewcastle+ Australia-wide

Common questions

The questions dental practices ask us.

Do you understand AHPRA / Dental Board advertising rules?

Yes. We work within AHPRA advertising guidelines for health practitioners (no testimonials about clinical care, no comparative claims, no misleading content). Every campaign gets reviewed against the National Law before going live.

Can you help us get more cosmetic patients specifically?

Yes. Cosmetic patients have a completely different buyer journey. Longer research period, higher consideration, anxiety around cost and outcome. We build dedicated funnels (landing pages, retargeting, before/after content) specifically for cosmetic dentistry.

How do you handle dental health fund relationships?

Health fund participation is a real ranking signal for many patients. We make sure your participating funds are visible across your GBP, website, and ads. It's a conversion lever most practices ignore.

How long until we see results?

Google Ads can produce bookings within 2-3 weeks. Local pack lift in 30-60 days. SEO traction in 3-6 months. Most dental practices see meaningful new patient flow within 60-90 days.

How much should a dental practice spend on marketing?

It really depends. Three things drive the right number: your location (CPCs vary 5-10x between major-city and regional markets), your competition (how many other specialists are bidding on your terms), and your account setup (a properly built account converts 3-5x better than a poor one). We give a real recommendation in the free marketing review based on your specific business, not a generic range.

Do you work with corporate dental groups (DSOs)?

Yes. DSOs need multi-location marketing (consistent brand, local SEO at each location, regional ad campaigns). Different scope to independent practices but the methodology adapts.

Can you help reduce no-shows?

Yes. No-show reduction is a marketing problem disguised as an operations problem. SMS appointment reminders, deposit-required cosmetic bookings, calendar-friendly booking links, screening at intake. We can set the whole flow up.

Do you work with dental practices outside the Gold Coast?

Yes. Dental practices across Australia.

no pressure, just a chat

Ready to fill the chair?

Book a free 15-minute strategy call. We'll look at your current situation and give you honest advice on what would work for your practice.

Let's have a chat See our packages